Disruption Defined: Maersk navigates data to move goods globally

Welcome to the fourth industrial revolution. After steam, electricity, electronics and IT, we’re now experiencing the digital age. This revolution is transforming all industries, including shipping and logistics, manufacturing, healthcare, retail, financial services, government and education. For Maersk, the world’s leading integrated transport and logistics company, digital strategy is competitive strategy. Judson Althoff, Microsoft’s worldwide commercial business lead, joins Adam Banks, Maersk’s chief information officer, and Ibrahim Gokcen, Maersk’s chief digital officer, at the port of Copenhagen to see how digital is enabling the company to improve customer engagement, asset tracking and management, and risk mitigation. “Disruption Defined: the Road to Digital” is a video series showcasing innovative business leaders who are making digital a competitive advantage for their organizations.