Charli XCX interview: how artists optimize for streaming

In this episode of The Future of Music presented by Aloft Hotels, we talk with Charli XCX, who has found mainstream success by releasing steady drip of singles on streaming platforms. And it works. With the rise of streaming, the way artists can release music is changing. Over half of people now listen to playlists instead of albums, and attention spans are shorter than ever. Streaming favors constant content and the traditional build up to a big album drop is becoming a relic of the past. The Verge’s sponsors play an important role in funding our journalism, but do not influence editorial content. For more information about our ethics policy, visit https://ift.tt/1Ay1UKR. Learn more: http://bit.ly/2kHKZrb Subscribe: http://goo.gl/G5RXGs Like The Verge on Facebook: https://goo.gl/2P1aGc Follow on Twitter: https://goo.gl/XTWX61 Follow on Instagram: https://goo.gl/7ZeLvX Why'd You Push That Button Podcast: https://ift.tt/2IJ3VyN The Vergecast Podcast: https://ift.tt/2LfINlq More about our podcasts: https://ift.tt/2i0npB8 Read More: http://www.theverge.com Community guidelines: http://bit.ly/2D0hlAv Wallpapers from The Verge: https://bit.ly/2xQXYJr Subscribe to Verge Science on YouTube, a new home base for our explorations into the future of science: http://bit.ly/2FqJZMl https://ift.tt/30ANhXT The Verge September 20, 2019 at 10:41AM